We will Dating website market analysis use this email to respond to you on your feedback. The online dating industry has come a long way since it first arrived on the digital scene in The matchmaking service grew modestly in its first few years, but with advancements in technology and the attendant introduction of more sophisticated platforms and apps, the industry has mushroomed into Dating website market analysis big Facebook has taken notice, recently announcing its plans to roll out a dating function within the core Facebook app.
As one of the more prominent digital industries around, online dating has branched out to include highly specific niche websites catering to equally specific user demographics and preferences, such as those over 50 or embracing a vegan lifestyle. Its depth in niche preferences is matched by its geographical breadth, as users can
Dating website market analysis shop around internationally.
With spring in the air at least for the northern hemisphereSEMrush decided to collect and analyze global data to discover the most popular online dating websites, both in terms of the number of direct search requests and traffic volume, as well as the sources of site traffic.
We further crunched the data to show the top questions people google about online Dating website market analysis, as Dating website market analysis as seasonal variations in online-dating related search queries by volume and by the average traffic to online dating websites. Finally, we looked at the distribution of online dating website traffic by country. Below we break down our findings.
SEMrush is in no way related to any of the websites mentioned in the article, as our marketing toolkit allows an unbiased analysis of the online data.
The international social network Badoo is the most popular online dating platform by an overwhelming margin, with approximately 38 million direct searches. The second most searched for
Dating website market analysis is Tinder, a geo-localized mobile app that introduced the swipe feature to Dating website market analysis interest or
Dating website market analysis in another nearby user. Spring ushers in a renewed interest in romance, with search traffic to online dating websites budding in March and April, then blooming in May.
Facebook overwhelmingly dominates the online dating traffic originating from social media, Next, we will delve into what we discovered about search, referral, social media and paid traffic. So what online dating
Dating website market analysis do singles search for
The international and multilingual social network Badoo is by far the most popular online dating platform, with approximately 38 million queries. A distant second is hyper-localized Tinder, with less than half as many platform-specific searches, at 16 million. Badoo operates in countries and is available in 47 different languages, which goes a long way towards explaining its Dating website market analysis dominance in the online dating industry.
In third place at slightly less than half the number of search queries of Tinder is Grindr, a second geo-localized social mobile app geared towards gay and bisexual men, with Dating website market analysis. All of the online dating platforms included in our analysis are free for the basic version.
Once again, Badoo captures the top spot. OKCupid is the second most-trafficked site, and PlentyofFish pof. The pioneer of online dating, Match, ranks a distant fourth, even though it is the only paid site besides eHarmony. With a tenure of 30 plus years of operation, Match has the competitive advantage of long-standing brand familiarity and brand loyalty, so users are willing to pay for their service.
Also, its algorithm is informed by scads of data collected over its decades of operation. While Badoo is not alone in operating internationally, it does operate Dating website market analysis the greatest number of countries and offers the most prolific number 47 of different languages, as noted in the above discussion of the most searched for online dating platforms.
After direct and search traffic is referral traffic, accounting for Our analysis Dating website market analysis backlinks revealed the top five Dating website market analysis of referral traffic, listed in order here:. So what are the top questions people ask about online dating when they Dating website market analysis their query into the search box?
We found search requests related to online dating fluctuates somewhat month to month, as well as with the seasons:. Searchers were most active in September with their queries about online dating, and
Dating website market analysis so in April As with online dating related
Dating website market analysis volume, the average traffic to online dating websites shows changes by month and season. As one might expect, spring ushers in a renewed interest in romance.
Search traffic to online dating websites builds in March and April, then peaks in May with over 1. Average traffic spikes somewhat in September then falls off sharply to less than 1 million in December. A remote third largest source of traffic for online dating websites is social media, accounting for 1.
Of the social networks, Facebook overwhelmingly dominates, driving Reddit is the remote second largest source, with 8. The Russian-based Vkontakte illustrates Dating website market analysis international mix of social networks generating traffic to online dating websites worldwide.
Lastly, paid ads account for 1. Our analysis that the vast majority of ads by online dating websites -- Great Britain comes in a distant second with 7.
As Russian-founded Dating website market analysis commands such a lead in both direct and search traffic among online dating websites, we broke down the data to show its own distribution of global traffic:. Brazil drives the most traffic to badoo. As an industry, online dating has become big business since Match first introduced its site in Since then, Match has consolidated its realm to include OKCupid and PlentyOfFish, and its trilogy of
Dating website market analysis appears to be the largest competitor Badoo faces.
While it may seem that Dating website market analysis Badoo and The Match Group of online dating websites there is little room for smaller players, the evidence indicates otherwise. The sheer number
Dating website market analysis diversity of sites and mobile apps has exploded over the past several years, reflecting number and diversity of online dating users. For marketers and the owners of online dating websites trying to capture more business, the dominance of direct traffic indicates marketing campaigns to raise brand awareness would be an important part of an overall strategy.
So even while social media and paid ads are relatively small sources of site traffic, both hold value in augmenting efforts to create the brand awareness that can attract unique new visitors. Reveal traffic sources of your industry competitors.
Suggest a topic Suggest a topic Request a feature Report a bug. Your feedback must contain at least 3 words 10 characters. Please enter valid email. Please provide us with a email address so we could reply to you. Thank you for your feedback! Jana Dating website market analysis May 11, The Wow-Score shows how engaging a blog post is.
This post is in English. Jana Garanko May 11, This post is in English. Key Takeaways The international social network Badoo Dating website market analysis the most popular online dating platform by an Dating website market analysis margin, with approximately 38 million direct searches.
Here is what we found. Most Searched for Online Dating Platforms: Badoo Reigns Supreme Once again, Badoo captures the top spot.
The Top 5 Sources After direct and search traffic is referral traffic, accounting for Our analysis of backlinks revealed the top five sources of referral traffic, listed in order here: Searchers were most active in September with their queries online dating, and least so in April Average Traffic to Online Dating Websites As with online dating related search volume, the average traffic to online dating websites shows changes by month and season.
Social Media Sources of Traffic: Facebook Dominates A third largest source of traffic for online dating websites is social media, accounting for 1. phrase "Singles Near" compounds the emotional trigger of urgency with expediency. Badoo Traffic Distribution by Countries As Russian-founded Badoo commands such a lead in both direct and search traffic among online websites, we broke down the data to show its own distribution of global traffic: Conclusions As an industry, online dating has become big Dating website market analysis since Match first introduced its site in Reveal traffic sources of your industry competitors Please specify
Dating website market analysis domain, e.
Follow us on RSS and read more interesting posts: Together with her team, she increased the brand awareness of SEMrush brand with curious facts and statistics in media. Crazy about data, even if she sleeps. Comments Notify me about new comments. Thank you Jana for sharing such wonderful article. Before I just thought that dating websites were actually bots and feels like talking to some bots, but your article made everything clear. As one of the biggest dating experts in the world, we can confirm that these data are completely accurate!
Thanks for sharing these awesome images with little hearth in place of dots! Excellent Jana, this article gives great insight into highly competitive space. From my own experience of having a small client in this space I understand how difficult it is to make any real progress.
The detail is much appreciated. Is Dating website market analysis any other
Dating website market analysis Dating website market analysis, like this one, that you guys have done?
Dating website market analysis yes, there are a number of other studies that we worked on, for instance you might want to check out another blog post on traveling industry trends https: I think the reason for direct traffic mentioned in this article might be a little flawed.
It's not that people already know what they are looking for. I think it because once I sign up for one of the dating sites, from there on, until I decide to quit, I go to the website directly to log in and check for messages. So it's the post-signup process that results in the massive direct traffic and not necessarily the fact that they already know the service they want to use. Wow, that is actually a really in depth article on dating sites. Going to Dating website market analysis around with some of those today.
Great article as usual! I especially like the
Dating website market analysis of "Top questions people google about online dating". September 13, PPC. September 4, PPC.